Black Rock Forest asks that anyone using, presenting, or publishing data and information from BRF to adhere to our graphics guidelines and standards listed below. This will help us maintain our graphic identity and branding with the public and the academic community.
For additional branding information for specific projects or questions about usage please email info@blackrockforest.org.
Logo
This is the primary logo. It uses black and a tint of black (50%) in the mountains to give a heightened sense of depth. It is to be used on white and very light backgrounds.*
This is the reversed or white logo (shown on a black background) of the primary logo. It is to be used on the darkest or most solid backgrounds.*
* Use the vector files (.ai) when possible as they can be enlarged indefinitely and will have a transparent background. JPGs do not have transparent backgrounds so use PNG when transparency is necessary and the .ai file can’t be used.
COLOR PALETTE
Accent Orange
Pantone (PMS): PMS 144c
RGB: 241/138/0
Web (HEX): #f18a00
Accent Green
Pantone (PMS): PMS 377c
RGB: 120/153/4
Web (HEX): #789904
Accent Blue
Pantone (PMS): PMS 5483c
RGB: 75/133/142
Web (HEX): #4B858E
Accent Red
Pantone (PMS): Custom
RGB: 200/84/53
Web (HEX): #c85435
Typography
Primary Fonts – These are used when avaliable, usually for printed projects.
Serif font:
Fairplex Wide
Fairplex Narrow
(used for headlines and text)
San serif font:
Proxima Nova
(used for text, captions, and credits)
Secondary Font – These are used when primary fonts are not avaliable, usually for online projects.
Serif font:
Times New Roman
(used for headlines)
San serif font:
Helvetica
Arial
Trebuchet
Verdana
(used for text, captions, and credits)
Contact
If you have questions about how to use our logos, fonts or colors, please contact the Communications Dept at Black Rock Forest.
Telephone: 845-534-4517
Email: info@blackrockforest.org